![]() ![]() But what defines "winning" content that commands a person's undivided attention today? Based on findings in the State of Attention report, it's content that features a compelling narrative combined with stimulating visuals and dialogue. Related: The Myth of the 8-Second Attention Span The keys to engagement: great stories and highly compelling visualsĬatering to this choosier, modern-day attention span is difficult, but not impossible. And millennials, according to Pew Research Center, are the largest generation in the workforce as of 2017. ![]() That's important information for businesses: Many organizations struggle to communicate effectively with, and develop engaging content for, all groups in their multigenerational workforce - but that's especially true with millennials. The State of Attention study also found evidence that attention spans are not only intact across generations, but also expanding in younger generations. Related: Combating the Millennial Attention Span to Keep Your Team Engaged Turns out that the firehose of content we face each day is forcing us to become more selective about what we devote our attention to - and new research from Prezi backs this up. Here's something perplexing, though: While many of us struggle to pay attention during a one-hour business meeting, we have no trouble binge-watching a series on Netflix for six hours at a stretch. With so much content coming at us constantly across multiple channels and devices, it's hard to focus on any one thing for any length of time. It's certainly logical to believe our attention spans are in decline. While there is some debate about whether goldfish really do have such short attention spans, the point is that many people believe that their attention spans are shrinking. For a few years now, a statistic has been floating around about people's average attention spans being shorter than that of a goldfish - eight seconds vs. ![]()
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